In 2021, CUR8 came to TASK as a brand new climate tech venture with a genuinely pioneering idea: not just offsetting carbon emissions, but removing them from the atmosphere entirely. They were preparing to seek investment and wanted their website to play a crucial role in investor presentations.
The website needed to work hard: explaining a complex scientific concept clearly, whilst being compelling enough to make investors take notice.
We led with a single visual statement : The Science is Clear. We Need Carbon Offset Removals.
The strikethrough did the heavy lifting. In only a handful of words, it acknowledged the existing market, dismissed it, and replaced it with something better. The design language backed it up. We used a bold, dark palette, with high-contrast orange and unambiguous typography. This spoke to scientific authority supported by commercial confidence.
The site became a central part of CUR8’s investor pitch. Those presentations were successful. Significant funding followed, from major institutional investors, allowing CUR8 to build out their platform, team and client base.
They’ve grown considerably since. Today, their clients now include some of the most recognisable names in global business. The company has evolved. But the design architecture TASK put in place back in 2021 has remained the foundation throughout.
Getting the communication right at that moment, a critical inflection point for a young company trying to change how the world addresses its carbon problem, required more than good design. It required genuine strategic clarity. That’s what TASK delivered. And it’s still visible on their site today.
Whether you’re engaging donors, supporting patients, informing the public, or inspiring travellers, we design every journey with your users in mind, ensuring intuitive, effective, and meaningful digital experiences.
If your website isn’t delivering the results you need, TASK can help you transform it into a powerful tool for growth, engagement, and impact.
