Patients Plus is a health-tech company offering digital solutions to help patients manage their healthcare more efficiently. Their flagship product, Wait Less Time, is an app that reduces patient wait times, promotes patient choice and streamlines communication with healthcare providers.
The campaigns are designed to raise awareness and encourage uptake of vaccines across local communities, focusing on specific audience groups such as parents of young children, expectant mothers, and older or at-risk individuals. Paid social media advertising enables PCL to extend their reach beyond organic posts and ensure messaging is seen by the people who need it most.
TASK was asked to develop a complete brand strategy which positioned Patients Plus as a trusted, innovative and patient-focused company.
Visual Identity : Designing a distinctive logo, corporate colours and creating consistent design elements
Asset Creation : Writing and creating a website, corporate brochure, sales leaflets and other necessary marketing collateral
Customer Targeting : Identifying core audiences (patients, healthcare providers and partner organisations) and defining which channels – digital advertising, healthcare industry events, social media, direct outreach – would most effectively reach them
The outcome was a cohesive brand framework that ensured all marketing materials, communication and customer touchpoint reflect a consistent professional, patient-first identity, helping Patients Plus stand out in the highly competitive healthcare technology market.
Whether you’re engaging donors, supporting patients, informing the public, or inspiring travellers, we design every journey with your users in mind, ensuring intuitive, effective, and meaningful digital experiences.
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